THE ECOMMERCE EDGE Podcast with Jason Greenwood

This is our first episode for 2023 and our first since rebranding to 'THE ECOMMERCE EDGE' Podcast to better reflect what we do.
This episode with Matteo is an absolute CRACKER to kick off 2023 with - so enjoy!
Matteo is the Co-Founder of Popup - https://www.popup.store
Popup is an entirely new kind of retail eCommerce platform
Popup allows merchants to create multiple buyer journey flows vs the traditional Home>Category>Product Page>Cart>Checkout flow
This is enabled through a completely drag and drop interface as well as the ability to create any kind of landing page which then adopts any flow a merchant wishes from there
In this episode, Jason and Matteo discuss what Matteo believes to be an opportunity for brands to create standout customer experiences painlessly!

Andy is the Head of Product at Inveterate - https://www.inveterate.com/
Inveterate is a SaaS Membership Platform for eCommerce
Brands like Amazon have been leveraging membership programs (eg: Prime) for years as a way to build loyalty and 'stickiness' with their customers
They know that if a customer has skin in the game by paying a membership fee, they will want to leverage that program for maximum value, thus creating recurring revenue and ongoing purchases for the brand
Learn how the best brands go 'viral' through the network effect of premium membership programs
In this episode, Jason and Andy discuss all things eCommerce membership, customer loyalty and retention

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nik is the Co-Founder & CEO of Calcurates - https://calcurates.com
Calcurates is a SaaS based eCommerce Shipping Rules Management Engine
Calcurates is a multi-carrier eCommerce shipping engine (software) that helps merchants:- Calculate and display the right shipping methods and rates to their customers- Make shipping cost-effective and helps drive conversion
Calcurates natively integrates with all major eCommerce platforms and global shipping carriers for easy implementation by merchants
In this episode, Jason and Nik discuss all things eCommerce shipping and logistics and Nik shares from his years of experience in this space!

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jono is the Head of SEO at Yoast - https://yoast.com
Yoast is the original SEO plugin for Wordpress
Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too
Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up
Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results
The potential demise of SEO has been talked about for many years but Yoast has remained at the forefront of this industry throughout
In this episode, Jason and Jono discuss all things SEO & eCommerce and why he thinks SEO is here to stay for the long term as a core part of an optimised customer experience

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Jake is the Co-Founder and CEO of Treet - https://www.treet.co
Treet is a SaaS based, branded resale eCommerce platform
Treet allows fashion retail brands to rapidly setup a platform for direct or customer to customer (peer to peer) resale of used items
Treet "Powers the majority of resale sites worldwide"
Treet is in the 'Extension of Product Life' business
Treet customizes the resale experience to be fully on-brand, allows brands to market to their growing shopper and seller community with payouts, shipping logistics, refunds, and more being managed by Treet
In this episode, Jason and Jake discuss the business of fashion and how brands can easily implement solutions that connect deeply with customers and improve their sustainability credentials at the same time

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Rosie is the Co-Founder and CEO of Nibble - https://www.nibbletechnology.com
After speaking with Rosie, I love this idea/platform!
Nibble is a SaaS based, AI driven chatbot platform with eCommerce superpowers
Nibble allow customers to negotiate the purchase price for products on an eCommerce site via AI chatbot
I know what you're thinking - the customer will always negotiate down to the lowest price possible!
Not universally true says Rosie - and with Nibble, merchants can set rules to limit their downside risk while simultaneously boosting brand engagement and conversion rates dramatically
In this episode, Jason and Rosie discuss human/eCommerce buyer psychology and how brands can leverage this to build more profitable eCommerce businesses

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Turker is Founder and CEO of GoBiz - https://www.gobizusa.com
GoBiz is a B2B Wholesale eCommerce Marketplace
Turker also owns and runs iConn Technologies - an Engineered Manufacturing Solution Provider - so he knows B2B inside and out!
In this episode, Jason and Turker discuss global supply chains, the changing face of B2B commerce and how B2B brands can get the edge by leveraging dedicated B2B and verticalized marketplaces

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Eyal is Co-Founder of CRO of ReturnGo - https://returngo.ai
ReturnGO is a SaaS platform that helps merchants to convert returns into exchanges, maximize customer LTV & reduce logistics costs
ReturnGO uses AI to recommend the best returns option for both customer and merchant in the moment
ReturnGO automatically takes into account multiple factors such as item value, profitability, return costs, customer return history and more when it makes its return recommendation/offer to the customer
In this episode, Jason and Eyal discuss the pain of returns for eCommerce merchants and how providing an incentivised 'next best option' can creates a better experience for the customer and better result for the merchant

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Greg is Founder of CEO of WAIR - https://www.getwair.com
WAIR is a SaaS platform that plugs into eCommerce websites to help fashion brands help their customers get the right product, in the right size for them, first time
WAIR helps to dramatically reduce fashion size 'bracket' buying and resultant customer returns due to incorrect sizing
WAIR and its sister company Fit3D - use one of the largest proprietary size/fit human data sets ever gathered to help ensure the right fit for every body and body size/shape/type
In this episode, Jason and Greg discuss the importance of fit technology for fashion eCommerce brands and the mission critical nature of trust building with fashion consumers to increase conversion rates and create a stand out customer experience

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zones and you can also apply for 1-1 mentorship with Jason on this page

Adii is Founder of COGSY - https://cogsy.com
As an original Co-Founder of WooCommerce, Adii knows eCommerce from the inside out
Adii recognised the challenges that eCommerce retailers have with inventory and demand planning and he built COGSY to address these challenges
COGSY is a SaaS platform for eCommerce demand planning
Stockouts cost retailers ~$1T every year - Cogsy, helps retailers prevent stock-outs, generate 40% more revenue, and save 20+ hours a week managing inventory.
COGSY has out of the box integrations with Shopify and Amazon with more coming soon!
In this episode, Jason and Adii discuss how eCommerce retailers can best handle their inventory management challenges at scale

Welcome to 'Mentoring Moments', a sub-series of the At the Coalface Podcast
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Reed is Founder & CEO and Thomas is the Head of Product Strategy at Hopscotch - https://gohopscotch.com
Hopscotch is a Fintech startup that aims to bring instant, fee-free payments to small business.
You can think of Hopscotch like the Venmo or Cash App of B2B payments
Hopscotch is also bringing accounts receivable based factored operating capital lending to small business via Hopscotch Flow - helping businesses smooth gaps in their cashflow and grow more quickly
In this episode, Jason, Reed and Thom sit down and discuss the state of B2B Fintech and how Hopscotch is changing the game for small business